Karow Contracting

The words “contracting” and “contractor” can mean a variety of services and skills. In addition to creating an identity from scratch, the other challenge here was to create differentiation from the competition. The roof trusses and siding behind the pop of the “karow” in bright yellow quickly convey the nature of the business and the owner behind it. The logo was carried out into other branding, from business cards and folders to a website and truck graphics, creating a look that gets attention and more importantly, a look that people remember.